WHO WE ARE 

With increasing access to creative tools and AI tech, the idea of “GOOD TASTE” is more relevant than ever.

Don’t get us wrong, we love the latest tech- but while machines can churn out endless design options, it’s a discerning eye that helps wrangle these tools into something authentic and effective.

Tatum Elizabeth started GOOD TASTE to bring together the power of creative tech with her network of talented creative experts.

As a lifelong creative, Tatum’s experience in the art world sparked a passion for design. She found herself leading a marketing team at 22, and learning on the fly before returning to school for a BFA in Fine Arts with a focus in graphic design.

Today, she works closely with founders to bring their brands to life, turning ambitious goals into something real and lasting. For Tatum, the best work happens in collaboration — pulling together the right creative minds to solve the right problems. There's nothing quite like watching a brand click into place.

Tatum loves all things art and design, and Denver. You can catch her at the MCA, biking around Sloan’s Lake, or checking out the latest local gallery exhibitions.

Colin Crawford is a graphic designer, animator and photographer from Colorado.

Colin specializes in brand and employer design, and has worked with companies ranging from small business all the way to Walmart and UCHealth.  

Specializing in Digital Display advertising, motion graphics and animation, Colin also has extensive experience in print and physical design, creating signs and printed materials for companies all over the country.

He loves to ski and bike, and has a passion for dogs and the outdoors. 

“Good Taste requires a sense of discernment.

It involves the ability to recognize what is sophisticated, harmonious, or relevant. It is subjective, shaped by personal, experiences, cultural background, and societal norms.

Ultimately, GOOD TASTE balances personal expression with an awareness of broader trends and standards.”