IRMA
Real Estate and Lifestyle Brand
Warm. Elegant. Creative.
Career and passion come together for Irma in her personal branding. We combined her real estate career with her passion for community and lifestyle influencing. Irma’s branding is highly personal, with a primary icon that represents her roots and her present-day work.
Inspiration
A true modern branding story, Irma’s career and personal passions are inherently intertwined. Working in real estate and as a community organizer, her passion is bringing people together. Weather it’s connecting people with their new home, or curating community events, Irma’s brand is all about the feeling of home and belonging.
The primary icon was pulled from the ‘Chakana’ symbol, from her Peruvian roots. The variation on this symbol looks like a home, with curved edges to create a warm and inviting …
Color
Irma’s palette began with bold saturation. Our dominant Sapphire Blue draws the eye in, while our soft supporting grounds this fun and vibrant color with warm and homey vibes.
Brand
Showcase
As part of this brand guide, a series of supporting design elements were created to showcase the brands flexibility and use across areas from stationary, to promotional items and much more.
