Vela
Luxury Relocation Firm
Specializing in full-service residential moving services, the Vela brand embodies guidance, momentum, and ease. The name comes from the Latin word ‘sails’, and is the primary inspiration for the brand. Vela is the wind at your back, guiding your home relocation with ease.
Effortless. Elevated. Trusted
Inspiration
‘Vela’ is the Latin word for “sail”, and a constellation representing the sail of a ship.
The name and symbol were chosen to communicate the guidance & direction Vela provides their clients.
The Vela brand reflects the light and airy feeling of a well designed luxury home.
We’re tapping into that breathe-easy, sink-into-the-couch of your dream home kind of feeling.
Color
Thoughtfully composed to embody modern luxury and rooted in the comfort of home. Cool, atmospheric hues create openness and calm, while warm Cognac and deep Midnight add richness and balance. The result is a quiet, refined aesthetic that feels both tranquil and timeless.
Brand
TouchPoints
As part of this brand guide, a series of supporting design elements were created to showcase the brands flexibility and use across areas from stationary, to promotional items and much more.
Brand
TouchPoints
As part of this brand guide, a series of supporting design elements were created to showcase the brands flexibility and use across areas from stationary, to promotional items and much more.
